SaaS Ads Studio is a sub-brand of Snowball Creations, a SaaS growth agency with £20M+ in ad spend across 100+ brands. The brief was to design an identity that felt distinct while staying connected to the parent brand's visual language.

Before any concept was created I studied the parent brand and tested every direction against one question: does this belong to the Snowball family while speaking its language?

The final mark is radar-inspired, layered rings representing data depth, an upward line signifying growth, and a radar pointer for precision. Translated into something distinctly SaaS.