Clipfarm is a video clipping SaaS designed to help content creators turn long-form content into short, shareable clips for platforms like TikTok, Reels, and YouTube Shorts. We developed a modern logo and expanded the visual direction into a cohesive brand identity system, including typography, color, and
brand applications. The identity combines the letters C and F with a play button to create a distinctive
symbol that reflects the product and works across digital touchpoints.